I want you to ask yourself two questions: what separates the fitness businesses that blast off from the others that blow up? And why do some smart fitness professionals fail while others grow like crazy?
My name is Jeff Crews. I’m the chief marketing officer for Exercise.com, and over the last seven years our all-in-one workout and business management software has been helping some of the biggest fitness businesses and professionals all over the world increase revenue and engagement, save time, and ultimately provide more benefits for their business, clients, and members with their own custom-branded workout apps.
And during that time we found some key trends as to why fitness businesses and professionals ultimately fail. It pretty much comes down to these three main reasons:
You Aren’t a Tech Geek
Number one: They’re not as technical as they need to be. And because of that, they don’t leverage workout and business management software that’s going to save them time, increase revenue for their business and clients.
When it comes to workout creation they’re still using Excel spreadsheets, they’re taking way too much time creating PDFs, or worse, they’re even writing things down or keeping it in their head, which ultimately doesn’t scale.
You Have More to Offer
The second thing is they miss out on the value they can provide their clients outside of just the workouts. I get it; you’re clients are successful based on the training you provide, but ultimately the client was with you for a journey, and during that journey there were times you could engage them with reports and metrics showing when, where, why and how they were successful.
Ultimately, that’s building value for your business and your training.
Don’t Miss Out on Revenue
The third thing that fitness businesses and professionals miss out on are revenue-generating opportunities inside and outside their training walls and completely online that are automated, engaging, and professional.
The reality is all these problems are completely avoidable if you just follow the right steps and have the right knowledge. Providing a useful and valuable workout and business management solution is straight forward if you know exactly what your clients are looking for and have the right software in place to scale.
Improving your retention with your in-person clients by offering more workout benefits is simple if you’re able to do so in a way that doesn’t cost you an arm and a leg and doesn’t take more of your time.
Creating revenue in-person, and outside your training walls, and completely online is easy if you pair your training with the right software, but fitness businesses and professionals are still messing this up.
They don’t put software in place to make managing their workouts easier, more scalable, to save time and increase engagement.
They spend their time trying to figure out their clients’ needs rather than knowing because they can see exactly what their client did. They don’t provide extra workout benefits to their clients, and members, and provide those valuable metric-driven reports that are going to help them build value over time.
They miss out on opportunities to increase revenues both in-person and outside their training walls and even completely online.
Ultimately, they try to plug and play a bunch of tools that just don’t work when there is an all-in-one workout and business management software that will handle everything.
We at Exercise.com specialize in helping fitness businesses and professionals increase revenue, save time, increase engagement, and provide more benefits with their own custom-branded workout apps.
Now Here’s the Proof
Champion PT & Performance got their own apps and within the first month generated 4.5k in new monthly-recurring revenue while delivering hundreds of workouts.
Mike Boyle’s Strength and Conditioning, in their first year, generated over $65,000 in new revenue by delivering over 700 workout plans automatically.
PTF & Performance went from zero to $220,000 in annual recurring revenue and delivered workouts to hundreds of clients.
Dean Somerset, an individual trainer, went from zero to $180,000 in online training revenue and online spends a few hours a month managing his clients’ workouts. Amp Performance had a workout app to deliver workouts to their in-person clients and to sell workout plans automatically and ultimately, they have a software in place that scales as much as they want.
D1 Performance has an app that allows them to give workouts to their members so they can log and track their performance and provide great reports and leaderboards but also provides valuable data for D1 to engage their members and know how to continue to help them.
[Editor: Check out this interview we did with Matt Kite from D1 and also watch the video interview below]
You can increase whether directly or indirectly by a thousand to hundreds of thousands of dollars if you have the right software in place. I’m going to shwo you real businesses and clients and case studies right now who are leveraging their own custom-branded workout apps to do this.
Simply put, all we and I care about is you getting results with your own custom-branded workout apps, and we developed a workout software that is committed to helping you be successful as long as you’re willing to put in the time.
We’re going to give you your own custom-branded iPhone and Android workout apps to deliver your workouts.
You’re going to get your all-in-one fitness and business management software to manage your appointments and deliver workouts and ultimately save you countless hours managing workouts and your business under one software.
And the great thing is you can deliver your workouts in multiple ways.
Whether you’re in-person and you do it by individual clients or group training or classes or whether you want to sell workout plans with automated memberships, run workout challenges. Wherever you want to do it, in-person or online, the list goes on and is available within our software.
Ultimately you’re going to have apps that your clients can use that they’ll love to use because it’s engaging, it’s professional, and it’s going to provide great reports for them.
So who is this for?
Working with us is not cheap, I’m going to be honest with you, but you’re going to get what you pay for. And ultimately if you’re going to go out and do this yourself you’d spend hundreds of thousands of dollars and waste tons of time doing it; we’re talking years of development.
Ultimately you’re a fitness company, not a software company. So we work best with people who are confident and ready to make decisions and ultimately help their business grow and they’re committed to that.
We work with people really already set up to grow in the sense of they already have a business in place, in-person clients or online clients, a decent online following and ultimately, you truly believe that if you have a software in place you’d be able to save more time, earn more money, deliver more workouts, and better manage your business.
We like to work with people who are going to make those decisions quickly and confidently.
Who’s this not for? Well, this isn’t for someone who is just starting out or who is tinkering around with ideas or, ultimately, is just a tire kicker. We are the real deal, and we have the numbers to back it up.
If you choose to work with our team and our all-in-one workout and business management software we’re going to help you manage your fitness business better. We’re going to help you grow.
We’re going to help you deliver workouts in an engaged, professional way and ultimately save you time and provide more benefits to your clients and your business.